In December 2019 Lorena Santana ( CEO of Hola CREW) was selected to participate in the Academy for Women Entrepreneurs (AWE) that the United States Embassy and Heroikka organized in Gran Canaria where she was awarded with her project Hola CREW in a ranking of 6 Women Entrepreneurs among the 60 participants. The United States Ambassador to Spain, Duke Buchan III, personally, handed the prize to her.
The State Department’s Bureau of Educational and Cultural Affairs (ECA) launched the Academy for Women Entrepreneurs (AWE), a new program supporting the growth of women entrepreneurs around the world. AWE is centered around DreamBuilder, an online training program on women’s entrepreneurship developed through a partnership between Arizona State University’s Thunderbird School of Management and global copper mining company Freeport-McMoRan, for women with brilliant ideas to engage in U.S-style education with guided facilitation and from local alumni, women business leaders, and key interlocutors to ensure business development. As of 2018, it is available in over 65 countries, with over 100,000 learners worldwide. The DreamBuilder Network, established by alumnae, continues to build a national network of business advisors that have become key partners in U.S. entrepreneurship promotion activities.
WE’s reach extends across Latin America, the Caribbean, Africa, and other regions where promoting women’s economic empowerment is a principal U.S policy priority. AWE is committed to providing women the knowledge, networks, and access they need to turn their ideas into reality. This step-by-step framework is an engaging and interactive tool for women entrepreneurs ready to start their own business, or those who already own a business and want to develop their skills in a variety of areas.
The target is to reach 50 million women by 2025 by promoting an enabling environment that reduces barriers and facilitates women’s participation in the economy.